The ActualTech Media Buyer Audience

Top Technology Executives, Decision Makers, and Senior Practitioners

Our Audience at a Glance

The ActualTech Media audience is comprised of core technology, IT, and cloud executives, managers, and practitioners from organizations of all sizes and verticals across the United States. These are the people who make or heavily influence the purchase and deployment of new technologies.

93%

play a role in purchasing decisions.

92%

say webinars influence their buying process.

80%

support remote workforces and are actively seeking innovative solutions.

Company Size

Industries

Our audience comes from a helpful range of industries, including healthcare, financial services, education, and federal, state, and local government.

Revenue

Our audience skews large-scale, with 53% representing organizations over $1 billion in revenue. Another 28% fall below $100 million, while mid-market firms make up the remaining 19%.

Roles

Our audience spans diverse IT roles, led by Security (48%), IT Ops (41%), and Networking (40%). Key focus areas include Disaster Recovery, Architecture, and Backup, with strategic and support roles also well represented.
Top audience roles

Security

IT Ops / Service Management

Networking

Disaster Recovery

Responsibilities

ActualTech Media’s audience members are often responsible for multiple technology areas and practices within their organization. It’s a big reason why we invite a large cross-section of audience members to each webinar we run.

Technology “Hats” Audience Members are Responsible For

29%

2 to 4 roles

20%

5 to 8 roles

11%

9 or more roles

Buyer Audience Feedback

  • “After the MegaCast we purchased Nutanix for our data center. It made sense for use to embrace a hyperconverged solution due to budget constraints and the ease of deployment. The event provided us with use cases and productivity benefits to convince us it was the way to go.”
    — Murray N., IT Specialist II, California Dept Of Transportation
  • “We implemented VMware Cloud on AWS to streamline backup for virtual environments. The webinar explained how streamlined backup works and how easy it is.”
    — David E., Manager, NYC Housing Authority
  • “Our IT Infrastructure group watched the webinar on hyperconverged infrastructure a few times and learned a lot. We consolidated some racks and storage devices by implementing Dell hyperconverged infrastructure.”
    — Annie E., LAN Associate, Carnegie Mellon University

Top US-Based Organizations

Additional AUDIENCE Resources

Audience One-Sheet

Understand the demographics and preferences of your target audience.​
Download Now →

Audience Install Base Breakdown

Learn more about the top technology platforms our audience runs on.
Watch Now →

Looking For a Specific Audience?

Cybersecurity Lead Generation

Includes job titles such as: CISO; Director of Information Security; Director of Cybersecurity; Global Head of Information Security.
Learn More →

DevOps Lead Generation

Includes job titles such as: DevOps Engineer; Application Developer; Software Developer; Systems Development.
Learn More →

Data & Analytics Lead Generation

Includes professionals at companies like: Boeing; Equifax; Airbnb; CVS Health; Nike.
Learn More →

HR Technology

Includes job titles such as: Chief HR Officer; Chief Strategy Officer; CEO; CIO; VP of Human Resources.
Learn More →
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