B2B Lead Generation Services
Helping technology marketers reach the right buyers, generate demand, and drive pipeline.
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Who We Serve
Helping technology marketers connect with the right buyers in competitive markets.
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Live and virtual events are already ideal locations for in-person networking. However, you can make an even greater impression by sending personalized invitations to events, offering exclusive gifts during the event, and following up afterward to get their feedback.
This tactic builds trust with your target accounts and starts conversations around your business solutions. As you interact with your accounts, take note of what they say, as that information will be a valuable resource for addressing their needs and motivations for purchasing from you. You can also use it as a first touchpoint to introduce yourself to new target accounts.
Not all of your account-based marketing needs to be online. Diversifying your marketing channels increases your reach and touchpoint opportunities. For example, letters and gifts through direct mail will reach your target accounts even when they aren’t at the computer. This tactic leaves an even greater impression because you aren’t competing with hundreds of other digital offers online.
Email marketing is one of the most popular forms of B2B marketing, yielding high returns. It continues to grow in popularity, with 78% of marketers saying their email engagement rate increased over the past year.
An account-based marketing email campaign will address key decision makers by their title or name, cover important issues specific to your target accounts, and give exclusive and timely offers you know your accounts could use.
Content syndication identifies high-value accounts and gets your content in front of your target audience. Instead of posting your content and hoping someone finds you, you can share your content through a website that already reaches those accounts.
As your target accounts interact with your digital asset, you’ll receive their contact information to build your target accounts list or monitor the growing interest of current accounts you’re nurturing. Sharing content through third-party sites can also boost your reliability as a business because your accounts will see the collaboration as a stamp of approval from the third-party site they already trust and use.
If you already have a blog or social media channels, you have the resources necessary for account-based digital content. In addition to your general content, create blog posts that address problems specific to your accounts and industry.
For instance, instead of creating a blog post about how much time your software can save businesses, create content that lists specific tasks within a targeted industry that your software can streamline. In addition, you can personalize your content further by addressing your readers by their title.
For your highest-value target accounts, you can mention them in your content, share relevant online content with them, and give their businesses callouts to ensure they see your content.
You don’t need to limit this approach to blogging. You can also use hyper-personalization in your videos, social media posts, whitepapers, and infographics to create sales-enablement content that converts.
Content syndication reaches your target accounts and brings in potential leads for an account-based marketing strategy. If you want to get started in account-based marketing, explore our content syndication programs where you can send personalized content to individual accounts, generating leads that are ready for nurturing.
We also create content assets for you to use in your campaigns. Each piece is uniquely designed to drive traffic and offer value in a fresh and inviting way.
Contact us to learn more about our content syndication process and reach more of your target accounts.
