B2B Lead Generation Services
Helping technology marketers reach the right buyers, generate demand, and drive pipeline.
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Who We Serve
Helping technology marketers connect with the right buyers in competitive markets.
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Over 70% of consumers read blog posts before making a purchase. Tracking your traffic tells you whether your content is getting in front of that audience. Unfortunately, more than 90% of online content doesn’t get organic traffic.
Measuring how many people see your content and visit your website tells you whether your SEO or paid strategies are effective or whether you need to adjust how you distribute your content. Traffic analysis will also tell you where visitors are coming from, alerting you to the most effective distribution channels.
Visitor retention is a metric that you’ll track alongside your traffic. Just because you get 1,000 visitors a week doesn’t mean that traffic is interested in your content. While you can’t read their minds, you can watch their behavior.
How your traffic moves through your website, how long they spend on each page, and what other pages they visit are all vital pieces of information that help you measure your retention rate. For example, if most of your traffic clicks on your content but leaves after a few seconds, you know you aren’t reaching your audience.
However, if the average visitor spends several minutes scrolling through your content and exploring your website, you know your content is relevant to the audience that sees it.
Engaged customers are the greatest compliment to a content marketer because engagement shows marketers are connecting to their audience. When you connect to your audience and build relationships, you’re more likely to convert those customers.
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Writing a blog post or sharing a video that resonates with a customer, resolves their issues, and offers value, improves their experience. About 80% of consumers say their customer experience while interacting with a brand is more important than the products a company sells.
Customer engagement can take a variety of forms, including:
Just because most of your content is top of the funnel doesn’t mean you can’t track conversions. Sometimes your conversions will be direct because your content is so powerful that your traffic immediately acts.
However, most of the time, your conversions might be indirect. For instance, you might generate leads from your content. Then, several weeks later, a percentage of those leads will make a purchase. That long-term conversion rate is a helpful metric for understanding how well your content performed and how it affects your sales.
The most valuable metric you can track with content marketing is the number of leads you generate. What makes lead generation unique from other metrics is that you not only have a specific number for tracking and measuring your success, but you also have a usable metric.
For example, seeing 100 likes on your content might tell you people appreciate your post. However, you have no way of following up with those leads, so you just lost 100chances of converting leads into buyers.
In contrast, lead generation not only tells you that your traffic is responding to your content, but it provides the data you need to act on that information. You can use that data to reach out to those leads with the next sales cycle steps.
Because lead generation is so crucial to IT marketing, 79% of marketers list it as a priority when creating marketing content.
Turn your marketing content into lead generation tools by letting ActualTech Media set you up with our high-value publishers in your niche. We’ll share your content on these high-traffic sites, where highly motivated users will exchange their contact information for access to your content. This allows you to not only track your content’s performance, but follow up with those who are engaging with and reading your marketing material.
Contact us to learn more about our lead generation services for content marketing.
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