Is Storytelling Important in the Tech Business?

Tell people a captivating story, and not only have you gained their attention but most likely their trust and goodwill, as well. In content marketing, when consumers encounter a brand story they like and identify with, there's a 55% chance they’ll become brand advocates, along with 44% increased odds they’ll share content and a 15% boost to impulse purchases.

But does the importance of storytelling in marketing apply beyond content crafted for individual consumers? Do narratives help B2B businesses make decisions?

This guide looks at the case for storytelling in tech marketing and other largely data-driven marketing spaces.

Key Takeaways:

• Storytelling is a powerful framework for effective content marketing
• Storytelling can enhance content marketing efforts in traditionally fact-based marketing arenas such as tech
• Embedding marketing information in a narrative structure can make content more accessible to non-specialists and engender trust and positive emotional response

What Is Storytelling Marketing?